Mack move to new HQ
Comparing images released of the Bulldog statue and a Mack Granite outside the swish new HQ building and photos taken outside the traditional HQ in Allentown say a lot about what has happened to the Mack brand and company in the last ten years.
The new HQ looks modern, sleek, understated and cool, it shows the Scandinavian influence of Volvo. The old building was impressive but looks brash, industrial and (unfortunately) dated. This slightly dated look and feel is one of Mack’s endearing qualities and does engender loyalty. However, this is the 21st century and things have to move on and move on quick. The new look Mack has embraced the latest in new technology and has produced a more efficient and stylish truck.
However, I can’t help feeling nostalgic for the old Mack, somehow it felt comfortable, less clinical and a bit of fun.
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