Who wants to be a millionaire?
US truck manufacturer, Navistar, have come up with a silly TV show to publicise their new range of engines,, coming out soon, to meet the 2010 exhaust emission rules. The quiz show takes place in a truck stop and sees an unsuspecting truckie answering questions about the new engines to be fitted in the International range of trucks in the US.
Being American, it is over the top and lacks any subtlety or humour. It is simply an opportunity for the International marketing department to get their bullet points hammered home while giving the truckie US$450.
It is impossible to imagine this kind of kitch being performed in any other truck market, trucking people are, generally, very suspicious of this kind of B/S. However, the show at the Volvo stand at this year’s Brisbane Truck Show did seem to be heading down the same track.
Click here to see the whole show
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