Truck Empire game wins AIMIA Award
Mitsubishi Fuso and Subversive Games has received an award from the Australian Interactive Media Industry Association (AIMIA) for their truck simulation PC game FUSO Truck Empire (FTE1).
The FUSO Truck Empire game was proclaimed winner of the Best Corporate or Business to Business category. Over 700 people attended the night and winners were chosen by a judging panel made up of over 120 Australian and International experts from across the interactive media spectrum.
Judges comments regarding the game were extremely positive with the game was held in high praise for its originality and content.
The judging panel commented that “Fuso Truck Empire demonstrates an innovative approach to marketing and brand awareness, both of the product and the financing options.”
FTE1 was first released to the Australian public at the Brisbane Truck Show in May 2007 where 5000 copies where snapped up by interested patrons at the Fuso stand. Since then, a further 70,000 copies have been distributed publicly via various magazines, Fuso customer newsletters or dealers.
According to John Speers Marketing Manger for Fuso, the Fuso Truck Empire game has been an interesting exercise. “This type of approach to marketing is very new in our industry. Fuso Truck Empire is not only extremely fun to play, but highly industry relevant.
“It introduces players to the Fuso truck range and allows them to build their own trucking business. It contains a lot of real-life business principles that makes the game both challenging and educational. Feedback from people who have played the game has been extremely positive to date and we have had many customers say they can’t wait to play its sequel.”
Aside from containing the FTE1 game and a sumo memory card game, the game CD also contained product videos and spec sheets for the complete 2007 Fuso truck range, making it an excellent reference tool.
Left to Right: Jean-Marie Guitera (Subversive Games), John Speers (Marketing Manager Fuso Trucks) & Jason Cook (Subversive Games.)
For more information on the Fuso Truck Empire PC game, visit the fun stuff section of the Fuso website.
For more information on this prestigious award or AIMI, please visit their website.
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