Freightliner have spent a big marketing budget setting up something they call a ‘Grille to grille’ challenge. The idea is simple, take their new Cascadia on the road from truckstop to truckstop and let truckies have a go at driving the new model. The difference is they also brought along their biggest competitor, an International ProStar and let the drivers have a go with that as well.

The results achieved are no surprise. When you watch the website set of videos here the Cascadia wins hands down. It’s not very subtle and would seem to have very little value except as an opportunity to make an advertising video.

I can’t believe anyone would be persuaded by such a one sided presentation to choose to buy $250,000 worth of truck. Is this an act of desperation on the part or Freightliner or just a marketing budget out of control?